The link that gets you booked.

Portfolio, rate card, and paid collabs — money in escrow before you shoot, no awkward DM negotiations.

shesthehype.com/@

How the money works

We say the fee out loud because vague “we’ll figure out the split later” collab talk is exactly what we’re replacing.

Business books a collab

They pick your package and pay with card or Apple Pay.

Money sits in escrow

Funded before you shoot — never chase an invoice again.

You deliver, they approve

Auto-approves in 5 days if they go quiet. You're covered either way.

You get paid, they pay 12%

A $500 collab charges the business $560. You keep the full $500 — 100%, always.

12%platform fee, charged to the business on top of your rate. Creators keep 100% — founding 200 are grandfathered at 0% for life.

Founding cohort — Philadelphia

The first 200 creators keep 100% of every collab. Forever.

We’re starting in one city and doing it right. Claim your handle now and you’re grandfathered at a 0% creator fee for life — no matter what later cohorts pay.

Questions, answered plainly

Yes. Claiming your @handle, building your profile, and publishing your rate card costs nothing. HYPE only makes money when you get booked — a 12% fee charged to the business, on top of your rate.